Terry P. Cawley
3136 Park Ave.
Brookfield, IL 60513
(708) 214-4310 Cell/Voice Mail
tcawl99@aol.com
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Business development and operations professional with extensive experience in both the consumer products and business to
business marketplaces. Has an in depth understanding of the pharmaceutical, medical device, chemical, food and consumer
product industries. Excels in the areas of product development and corporate and organizational strategy.
BUSINESS EXPERIENCE
Athletique Inc. and TCS Consulting, Brookfield, IL
President/Owner 7/04 – Present
B2B and B2C e-commerce Venture
• Started up new online retail initiative
• Filed all incorporation, financial, legal and trademark documents
• Set up supply chain and secured design and manufacturing contractors
• Created Business Plan, corporate profile and market positioning
• Initiated strategic planning process, Executed PR, marketing and direct mail campaigns, created sales
channels and strategic partnerships
Strategy and Business Process Consulting
• Strategy Consulting for Corporations, Government Agencies, Institutions and Organizations
• Process Analysis and Optimization, Mass Customization and Supply Chain Optimization
• Product Development and Enhancement
• Market Analysis and Development
GEA Farm Technologies, Naperville, IL (Previously WestfaliaSurge Inc.)
Product Manager 9/06 – 4/08
• Updated strategy for implementation of manufacturing Print on Demand labeling system
• Developed strategy and implemented price increase for animal and dairy hygiene product line
• Researched new market opportunities and created short and long term strategic plans for product area for the
management team
• Set up system to review and categorize customer complaints, enabling a better process for root cause analysis and
resolution
EduNeering, Inc., Princeton, NJ
Business Development Executive 10/01 – 5/04
• Started up Midwest Region
• Identified and targeted key medical device, pharmaceutical and food companies
• Grew sales from $0 to $1.2MM in two years, developed new e-learning solutions curriculums and systems to help
companies comply with government regulations including, but not limited to, FDA, HACCP, OSHA, DOT, EPA, OIG and
the Bioterrorism Act of 2002
• Led client implementation teams, created curriculum and content for new food industry initiative
• Worked with consultants, instructional designers and clients to create new clinical curriculum, worked with clients to
create custom courses and exams
Ciber, Inc., Englewood, CO
Business Development Executive 11/00 - 8/01
• Worked with clients to develop strategies for technology solutions in the food, beverage, pharmaceutical, chemical,
personal care product, petroleum and energy industry segments
• Worked with consulting teams on execution of ERP, CRM, SFA, TMS, WMS, SCE, RFID, LIMS and Knowledge
Management programs
• Worked with SAP, JD Edwards, PeopleSoft, Oracle, Lawson and Siebel products
Nalco Chemical Company, Naperville, IL
Market Development Manager 7/87 – 12/00
• Managed $40 million industry segment, including global customer contracts and pricing
• Planned and coordinated global industry trade shows and promotions of new products
• Worked on SAP implementation team
• Identified companies of strategic importance for acquisition
• Developed integration plans and led a cross-functional team to integrate a $60MM acquisition
• Developed platform technologies and custom services for the food, beverage, pharmaceutical and agribusiness
market
• Designed and implemented comprehensive global marketing campaigns which included advertising, direct mail,
promotions, press releases and trade shows
• Conducted market analysis and developed long term R&D plan for new technologies
• Established strategic alliances with suppliers
• Negotiated standard costs with production facilities and developed warehousing and distribution strategies with
corporate logistics department
Eveready Battery Company, St. Louis, MO (Previously Owned by Union Carbide and Ralston Purina)
District Manager 7/82 – 7/87
• Turned around failing district to finish at 142% of plan
• Managed part-time employees and retail, merchandisers in a three-state area in the Midwest
• Developed distributor and direct retail network
• Developed new sales opportunities with National Accounts and OEM's, created incentives and marketing programs for
industrial, electronics and consumer product distributors
• Created advertising and in-store promotional campaigns
• Managed bidding processes for large, municipal quotes
EDUCATION
Illinois Institute of Technology, Chicago, Illinois February 2000
Master of Science – Operations and Technology Management
Baldwin-Wallace College, Berea, Ohio June 1982
Bachelor of Science – Majors: Math/Psychology/Education Minor: Science
AWARDS/PATENTS
U.S. 5,658,798 - Detection of Process Components in Food Process Streams by Fluorescence
Patent Pending – Multi-Use Warming Device
Expert Witness – The Round Table Group
Twice Marketer of the Year at Nalco
Outstanding Performer and Top Performer at Eveready Battery Company